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Atlantic Oils and Sydney Dragway
Ink New Partnership |
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Sydney Dragway and Atlantic Oils are
pleased to announce that from 2019,
Atlantic Oils will become the naming
rights partner of the East Coast Thunder
to be held in November at the iconic
Sydney venue.
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It is the first time that Atlantic Oils
has entered a naming rights partnership,
after 7 years of associate sponsorship
on the multi car Top Fuel team of
Rapisarda Autosport International and
the JSS Racing Pro Slammer team of Sam
Fenech, amongst others.
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The agreement will
see the event to be known as the
Atlantic Oils East Coast Thunder for
2019, with a significant corporate
commitment from Atlantic Oils to become
one of the cornerstones of their brand
awareness program for the coming years.
The company expects to host in excess of
1000 guests at the event which is one of
the showpieces of the Sydney Dragway
Calendar.
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Atlantic Oils Managing Director, Steve
Kalamvokis, said today “We have been
impressed with the growth of Sydney
Dragway and the 400 Thunder Series over
the past few seasons. Being involved at
a team level with the Rapisarda family
and others has shown us just how
exciting Drag Racing can be, and we
can’t wait to showcase it on a massive
scale to our customers, distributors and
employees
at the Atlantic Oils East Coast
Thunder next season!”.
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The Atlantic Oils East Coast Thunder, to
be held over the first weekend in
November, will see the biggest names in
drag racing go head-to-head in an
attempt to win one of the most
prestigious races in Australian Drag
Racing.
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“We are thrilled to welcome Atlantic
Oils as part of the extended Sydney
Dragway family for our 15th
Anniversary Season”, Partnerships and
Media Manager for Sydney Dragway Rusty
Gregory enthused. “We have shown over
the last 12 months that Sydney Dragway
is becoming a key promotional tool for
many of our partners, and this is a
great example of how we can help put
together progressive and forward
thinking sponsorship programs that can
be a once-in-a-lifetime visceral
experience for their clients”.
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The partnership includes traditional
sponsorship elements such as naming
rights and signage, and unique event
activation initiatives such as
money-can’t-buy Top Fuel start line
experiences, corporate hospitality
alongside the Rapisarda Autosport
International Top Fuel teams in their
pit area, and trade based incentives for
customers and distributors of Atlantic
Oils.
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For more information about Atlantic Oils
please visit
http://www.atlanticoil.com/atlantic-oil
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For more information about Sydney
Dragway please visit
http://www.sydneydragway.com.au/
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